The Feria de La Línea, known for its vibrant culture and historical significance, has a rich history dating back to 1879. Initially, it was celebrated around the Corpus Christi religious festival, and its first venue was the Explanada, now known as Plaza de la Constitución. The event was also called Velada, differentiating it from typical fairs focused on livestock and goods trading.
Significant milestones in the festival’s history include the establishment of the first Festejos Committee in 1907, and its evolution into Feria Real in 1915, moving to the newly constructed Huerto Pedro Vejer site. This location featured a prominent metal arch at its entrance, which remained until 1948. The festival was briefly interrupted during the Spanish Civil War (1936-1939).
Post-war years saw significant events, like the historic football match between Real Madrid and the Real Balompédica Linense in 1944. In 1941, the feria reflected the changes under Franco’s regime, and in 1942, the «Mujeres Linenses» painting by José Cruz Herrera was featured on the event poster.
The festival continued to evolve, with notable events like «Madrid en La Línea de la Concepción» in 1956, and changes in location and organization. By 1982, it moved to the Avenidas del Ejército and Principe de Asturias, settling into a more spacious venue, though lacking the charm of the Huerto Pedro Vejer site. The 1980s and 1990s saw new artists like Pepe Gallego and Pepe Cano contributing to the festival’s visuals.
In 1998, the festival underwent its last major change in venue, moving attractions and stalls to a new area, with the Avenida del Ejército becoming the parade route. The 2000s brought more innovation, with Pepe Gallego’s designs featuring prominently. The 2004 festival saw a tribute to Madrid following the Atocha attacks, showcasing a replica of the Puerta de Alcalá.